Norrlands Guld Jeans
October 6, 2007
Norrlands Guld’s jeans by Åkestam & Holst. Connecting with the consumer with a new product. The slogan “When you want to be yourself for a while” can now be experienced not only by drinking the beer but by wearing the jeans. These particular jeans were sold on an auction site for triple of the original price. Apparently there is an enormous demand for buying advertisement.
