Falling in Lamb Posters

October 8, 2007

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This is the posters that could be seen in point-of-sale retailers in the cities of Sydney, Melbourne, Brisbane, Adelaide, Perth and Tasmania.

Falling in Lamb Print

October 8, 2007

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This is the print ad that could be seen in magazines in the cities of Sydney, Melbourne, Brisbane, Adelaide, Perth and Tasmania.

Thesaurus ad

October 6, 2007

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A nice and simple copy advertising a dictionary. The white background and the text nicely evoke an interest to read the ad. 

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Toyota reminding consumers of their brand and especially their Land Cruiser 100. It is highly visual and does not need to be convincing consumers.

NOW magazine “Movies”

October 6, 2007

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Now magazine explaining why we should read their magazine. They offer something from two different worlds, a.k.a. something for everyone.

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An ad for Canon by Leo Burnett. It explains how you can print your own photos at home with help from Canon products. It wants the consumers to change their behaviour; instead of going to a photo expert consumers should print photos by themselves. The ad as well emphasis how easy it is. It is as easy as flipping pages!

Absolut Vodka “Spring”

October 6, 2007

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Absolut Vodka ad. Even if it always is done in the same way it never fails to get attention. There is always something new interesting about the Aboslut Vodka ads.

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Seagram’s “Seven & Seven” trying to change how we drink Seagram’s.

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We profit on your unstable life. Very classy. This ad talks about life’s changing faces in a good way, but the slogan puts me off. A horrible, horrible slogan!

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Sexist? A bit. This is good produced ad but it is way to sexist. This is apparently the secret to Tom Ford’s success with women.

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Although inappropriate, it is a very good idea.
Here’s the letter from the creators apologizing. 

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Kadu “Triple Stitched”

October 6, 2007

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Gore, gore, gore and some more gore. Apparently what Australians likes

Norrlands Guld Jeans

October 6, 2007

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Norrlands Guld’s jeans by Åkestam & Holst. Connecting with the consumer with a new product. The slogan “When you want to be yourself for a while” can now be experienced not only by drinking the beer but by wearing the jeans. These particular jeans were sold on an auction site for triple of the original price. Apparently there is an enormous demand for buying advertisement.