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Toyota reminding consumers of their brand and especially their Land Cruiser 100. It is highly visual and does not need to be convincing consumers.

NOW magazine “Movies”

October 6, 2007

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Now magazine explaining why we should read their magazine. They offer something from two different worlds, a.k.a. something for everyone.

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An ad for Canon by Leo Burnett. It explains how you can print your own photos at home with help from Canon products. It wants the consumers to change their behaviour; instead of going to a photo expert consumers should print photos by themselves. The ad as well emphasis how easy it is. It is as easy as flipping pages!

Absolut Vodka “Spring”

October 6, 2007

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Absolut Vodka ad. Even if it always is done in the same way it never fails to get attention. There is always something new interesting about the Aboslut Vodka ads.

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Seagram’s “Seven & Seven” trying to change how we drink Seagram’s.

Smirnoff “Tea Partay”

October 6, 2007

One of the preppy-gangsta guys in Smirnoff Raw Tea ad “Tea Partay”. One of the most nicely executed commercials ever made. A creative idea, a well-written “song” nicely filmed. This is how you stand out in a competitive stage.