Pepsi “The Globe”
October 6, 2007
A Pepsi ad from Sweden. At the same night as a Black Eyed Peas show lights projected the colours of Peps at the biggest stadium in Stockholm.
McDonalds: Yass
October 6, 2007
From Yass in NSW come this by accident (?) funny ad. “My ass open 6 am”. Not an innovative ad but definitely interactive since people find it very amusing.
Carlsberg “Litter”
October 6, 2007
Saatchi & Saatchi has done a similar ad, using money, for Carlsberg. They handed out notes of 10 and 20 pound in London of a total amount of 5.000 pound. Innovative and interactive.
Göteborgs Posten “Två Kronor”
October 6, 2007
Forsman & Bodenfors’s ad for the Swedish newspaper Göterborgs-Posten to target students that do not have enough money to pay for morning papers. The coins were placed all over Gothenburg but were shortly banned because of the use of money in the ad, which is not allowed in Sweden. Although, innovative and interactive.
The Economist “Ballons”
October 6, 2007
BBDO for the Economist. Do not actually know if these have been handed out to people, but I believe they have been. Once again, innovative and interactive.
The Economist “Lightbulb
October 6, 2007
BBDO brings us this creative out-of-home ad for The Economist. A light bulb that lights up when someone pass by. Innovative and interactive.
